By: Dharma Productions
Actors Act for Action
News surround the world and today there is hardly any news left which is either not about bollywood or not reacted over by bollywood. Good or Bad, Happy or Sad, Old or New, if its from Bollywood, its heard, its seen, its interesting !!! Bollywood knows its power today and what role they play in minds and hearts of India. They know if they say something to their audience, it would interest them, it would take their attention and thats what they have taken advantage of.
General Elections 2009 are near and country is bombarded with Political parties talks. Its said that too much of anything is bad and thats what happens when citizens hear so much from parties that they instead of making a decision or choice, they get ignorant towards it leading to few votes, fewer decision makers for country. Later not only these few decision makers but the whole country get united that time to crticize the chosen choice. Thats where unity is seen- country saying "kuch nahi ho sakta iss desh ka" (Nothing can be done). Thats true and thats what this ad reminds the country that Yes!! Nothing can be done for this country. Truth is a pinch. Ad says the truth. Ad is giving a pinch. People relate to it because somewhere sometime somehow they themselves have said this - Nothing can be done - CANNOT !!!Words are striking.
When striking words come from bollywood young actors then they are even more heard. Young generation is considered more mature today, more exposed to reality of world so when youth says something then the worth in itself is given. Karan Johar brings along Abhishek Bachchan, Priyanka Chopra, Shahid Kapoor, Sonam Kapoor, Farhan Akhtar, Reteish Deshmukh, Deepika Padukone, Ranbir Kapoor, Kareena Kapoor, Imraan Khan and Asin pointing fingers towards nation saying that what they say cannot be changed can only be changed by YOU. Young actors hit everyone that Cannot be changed into Can by themselves only.
Although the actors which talk in ad have no background which gives their audience the confidence that what they say must be true and sane but still its Young Bollywood. The speakers may not be so convincing but what they speak and how they speak through their fingers raised is definitely convincing. The message is well conveyed and understood to masses. An ending with few seniors backing their words would have convinced the unconvinced.
Fingers turn negative into positive!!!