Tata Sky can make further sequence of the ad where Papaji also misses Tata Sky and IPL.
Monday, April 20, 2009
Revenge Sells
Tata Sky can make further sequence of the ad where Papaji also misses Tata Sky and IPL.
Sunday, April 19, 2009
I M patient BROAD band
Friday, April 17, 2009
Cannot for Can
By: Dharma Productions
Actors Act for Action
News surround the world and today there is hardly any news left which is either not about bollywood or not reacted over by bollywood. Good or Bad, Happy or Sad, Old or New, if its from Bollywood, its heard, its seen, its interesting !!! Bollywood knows its power today and what role they play in minds and hearts of India. They know if they say something to their audience, it would interest them, it would take their attention and thats what they have taken advantage of.
General Elections 2009 are near and country is bombarded with Political parties talks. Its said that too much of anything is bad and thats what happens when citizens hear so much from parties that they instead of making a decision or choice, they get ignorant towards it leading to few votes, fewer decision makers for country. Later not only these few decision makers but the whole country get united that time to crticize the chosen choice. Thats where unity is seen- country saying "kuch nahi ho sakta iss desh ka" (Nothing can be done). Thats true and thats what this ad reminds the country that Yes!! Nothing can be done for this country. Truth is a pinch. Ad says the truth. Ad is giving a pinch. People relate to it because somewhere sometime somehow they themselves have said this - Nothing can be done - CANNOT !!!Words are striking.
When striking words come from bollywood young actors then they are even more heard. Young generation is considered more mature today, more exposed to reality of world so when youth says something then the worth in itself is given. Karan Johar brings along Abhishek Bachchan, Priyanka Chopra, Shahid Kapoor, Sonam Kapoor, Farhan Akhtar, Reteish Deshmukh, Deepika Padukone, Ranbir Kapoor, Kareena Kapoor, Imraan Khan and Asin pointing fingers towards nation saying that what they say cannot be changed can only be changed by YOU. Young actors hit everyone that Cannot be changed into Can by themselves only.
Although the actors which talk in ad have no background which gives their audience the confidence that what they say must be true and sane but still its Young Bollywood. The speakers may not be so convincing but what they speak and how they speak through their fingers raised is definitely convincing. The message is well conveyed and understood to masses. An ending with few seniors backing their words would have convinced the unconvinced.
Fingers turn negative into positive!!!
Thursday, April 16, 2009
Dhoni Browse AIR wid CEL
Wednesday, April 15, 2009
Save Save Save !!!
Yet Another gyan or some real substance ???
Who doesn't know saving is all about gaining. But still how many of us follow what we are told or what we already know. Global Warming, Conserve Energy, Depleting Resources are words which are always around these days and expect us to react. All generations today are proactive and understand their responsibility but still all encouraging words from all sources don't last long. We understand ! We React ! We forget ! But the seriousness of issue doesn't deplete anyhow.
In midst of economic downturn, when everyone is trying to save on money, the video advertisement for Save Fuel in a very light mood and striking mode says that how easy it is to save upto 20 percent of money. The idea is not to save money but to save energy. The consumer behavior is changing in today's scenario of economic downturn and in any way he wish to save money. The ad introduces very right message at even more right time. Also, it is noticed that children play a very significant role in making decisions in families now. Parents themselves take pride in taking sane suggestions from their kids. The ad uses the right attribute of lesson from kids in a very healthy manner. Very minute details have been taken into consideration which are conveyed by showing intelligence of kid. In burning hot weather outside, the father sips coffee inside with air conditioning of his car. Without car glasses down, kid sees the movement of things and understands that engine of other vehicle outside is on. Depicts the sharp acumen of kid with which he expresses his future plan to father. Father gets speechless. The striking thing is when ad appeals to spare some energy for kids also to waste and not waste everything by themselves. The lasting impression freezez inside with a smile. The ad leaves an impression and certainly message is retained by audience.
However, just to remove that last bubble from the vaccum space, the ad can be reinforced through Radio Announcements. Standing in traffic of India, when viewer himself experiences the situation that moment reinforcement of same words through radio would turn all engines off and would keep the smile on. Also, it is known that restarting engine frequently wastes more fuel which could be technically correct but the viewer should understand that actual message is not the technical aspect but the emotional aspect. If it would have been technical it wouldn't have been everlasting.
So its just not Save Save Save !!! but Save Smile Save Smile Save Smile !!!
Tuesday, April 14, 2009
Sabke Naino mein Nano
Buzz or Fuss !!!
The buzz that TATA wants to create for Nano already exists. The buzz was created long back when the concept was introduced. To reinforce the Brand image, TATA can try rolling out few cars on the road. Road Shows and Test Rides are ways through which vehicle can be seen on road. Today, there cannot be a bigger enthusiasm than seeing Nano run everywhere on Roads.
So why not spread the word that Buzz which was created is worth it !!!
Sunday, April 12, 2009
Whats Written is Purchased
Whats Read is Heard
Whats Heard is Thought
Whats Thought is Considered
Whats Considered is Chosen
Whats Chosen is PURCHASED