Tuesday, July 7, 2009

Talk + Walk = What an IDEA SirJi !

Ad By: Lowe

An IDEA can indeed change your life. For Good or for Bad, depends on self.

There are so many cellular connections in market today that leave aside chosing one, people carry more than one connection in their more than one pockets now. Amidst so many new entrants coming with so many new offers and packages, there are few who have reached consumers mind and have now taken permanent residency there. IDEA is one amongst those few. Their customers know them and they know their customers even better. So now after such a long stay in market they dont have to tell their customers IDEA's competency in terms of cellular connections. Rather, if after such a long tenure in the industry they speak about their expertises in their services then they are themselves ruining their image by competing with new comers. So now they are at a position when they just have to remind the audience that "An Idea can change ur life". Thats exactly what they are doing in this ad- Walk when you Talk !

Amongst so many issues to worry, one hugely discussed is that technology has ruined health of human today. So many times, we hear elders saying that in their times, everything was self done and now this technology has made everyone its slave. The ad starts with same note of worry. But then an IDEA clicks to Doctor (Not just the Doctor but Abhishek Bachchan) that who says you need to stay still and talk. The company shows social responsibility by acting upon a social concern. Giving an idea which actually makes so much of sense that you can walk while you talk so that adds to some exercising. The ad is very thoughtful and besides putting the thought creatively, the concept covers everything starting from stating the problem, giving a solution and then showing the results. Moreover, IDEA stays with what they always say "Ek IDEA jo budalde aapki duniya".

When something is good for someone then there is definitely someone who think bad about it. When IDEA says walk when you talk, there are few who says that it can lead to accidents and thus a cellular company should act responsible by not giving such kind of messages. The stated concern is true as we have few examples also about same. 2 years back a film director of Bengali films got killed while shooting at a Railway station, because he was walking while talking animatedly on his mobile and unmindfully started walking between the tracks. He collided head on with an oncoming local train. But then, we should understand that in every aspect of life risk is inevitable. It is our thinking and understanding that how maturely we take suggestions. The idea is to walk and talk but not to walk with closed eyes. For that matter, so many people jog on roads with their ipods earphones plugged in. If accident is the concern then such products should be taken off from the market. Thus, the concern is worth giving a thought but the thought should be moulded with self maturity.

IDEA just gives idea, its on self how to change life with it !

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