tag:blogger.com,1999:blog-402012047347162185.post6806583163524641506..comments2023-07-08T01:13:26.167-07:00Comments on Add2Ad: Is It Marketing? - IIM JobsAastha Jainhttp://www.blogger.com/profile/10425967319355320380noreply@blogger.comBlogger12125tag:blogger.com,1999:blog-402012047347162185.post-8934576171185739342011-07-04T04:54:31.380-07:002011-07-04T04:54:31.380-07:00Apart from being relevant to the context, other bi...Apart from being relevant to the context, other biggest thing is target audience. The website will attract advertisers who want to connect with young professionals (25-35 year bracket)<br />Now these people are the ones who have a love life and money to spend on it. Today there is an ad for Domino's pizza and again the segment targeted might be attractive for Domino'sSaurabh Goyalhttps://www.blogger.com/profile/15645843037664872848noreply@blogger.comtag:blogger.com,1999:blog-402012047347162185.post-26376158181298342632010-10-24T23:07:18.958-07:002010-10-24T23:07:18.958-07:00marketing job have to know the art of tackling peo...<a href="http://www.clickindia.com/jobs/advertising-pr/product-brand-management/" rel="nofollow">marketing job</a> have to know the art of tackling people of all sorts effectively and generate more sales for the company.Unknownhttps://www.blogger.com/profile/09284854089823927324noreply@blogger.comtag:blogger.com,1999:blog-402012047347162185.post-20302792989716975612010-08-06T20:13:59.844-07:002010-08-06T20:13:59.844-07:00@Tarun - Can iimjobs.com look for segregation betw...@Tarun - Can iimjobs.com look for segregation between CxO job and <10 yr segment jobs and earn revenues from a CxO level job posted on the website. Also its a better idea to have a tie-up with google adstream instead.Adsnoreply@blogger.comtag:blogger.com,1999:blog-402012047347162185.post-14148108467251305552010-07-21T00:20:13.935-07:002010-07-21T00:20:13.935-07:00Don't know what is wrong what is rite but i kn...Don't know what is wrong what is rite but i know that every one has there own point of view and same goes to this oneCanada flower shopshttp://www.flower-canada.canoreply@blogger.comtag:blogger.com,1999:blog-402012047347162185.post-83529839969385263362010-07-13T00:10:02.049-07:002010-07-13T00:10:02.049-07:00Really like this website, this really helps and ve...Really like this website, this really helps and very useful.Send Flowers to Philippineshttp://www.flowers2world.com/send_flowers_online/flowers_gifts_philippines.aspnoreply@blogger.comtag:blogger.com,1999:blog-402012047347162185.post-19841696984203631752010-03-21T02:32:30.652-07:002010-03-21T02:32:30.652-07:00hey r u from MDI....hey r u from MDI....AAnkitghttps://www.blogger.com/profile/07756064103175789413noreply@blogger.comtag:blogger.com,1999:blog-402012047347162185.post-19968412725009817752010-03-21T02:31:23.315-07:002010-03-21T02:31:23.315-07:00Well, FYI, the site has got new look, much profess...Well, FYI, the site has got new look, much professional at iimjobs.com<br />also i took inspiration from it..and open my similar site<br /><br />mbanaukri.com<br /><br />If you see the reason behind that portal..you can probably know y thr r such silly adds thrAAnkitghttps://www.blogger.com/profile/07756064103175789413noreply@blogger.comtag:blogger.com,1999:blog-402012047347162185.post-90750181625514881512010-03-07T11:48:18.272-08:002010-03-07T11:48:18.272-08:00The ads any portal irrespective of the type of por...The ads any portal irrespective of the type of portal it maybe are a mode of revenue generation for the site hosting the ads..this is the only way to make money for the portal..it is just another mode of advertising in the digital space :)maverickhttps://www.blogger.com/profile/15414051831285267027noreply@blogger.comtag:blogger.com,1999:blog-402012047347162185.post-30559228753730356902010-03-06T23:21:47.709-08:002010-03-06T23:21:47.709-08:00@ Manan: I understand your apprehensions about 1st...@ Manan: I understand your apprehensions about 1st part. But thats precisely my point. The site is not for anyone who reaches ther accidently or intentionally and thus can get benefited by these ads. The USP is type of jobs for particular set of people. Every single thing constitutes your brand and hence d ad shd also project same image.<br />@ Naju: Thanks for your view<br />@ Tarun Matta: Thanks for giving the insight which definitely clears many of our doubts. However, being on receiving end myself who religiously follow IIMJobs for finding a suitable job, its definitely a distraction to see those ads. But you rightly said popularity would meet the viability of business and then "appropriate" ads can keep the brand image intact.Aastha Jainhttps://www.blogger.com/profile/10425967319355320380noreply@blogger.comtag:blogger.com,1999:blog-402012047347162185.post-2926383013939557652010-03-04T11:46:35.960-08:002010-03-04T11:46:35.960-08:00I am the founder of iimjobs.com. At the outset, le...I am the founder of iimjobs.com. At the outset, let me thank you for writing about us. I appreciate your feedback.<br /><br />We do not charge recruiters or job seekers for using the platform. The only way for us to cover our costs (partially) is through those non-intrusive ads on the site. I believe its a small price to keep a valuable service alive.<br /><br />Even though the site is gaining popularity amongst its target segment, we are still far away from achieving the scale at which we could pick & choose advertisers on the site. Most of these ads are served by ad-networks which automatically pick & serve ads in real time.<br /><br />PS: Request you to change "IIM Jobs" and/or IIMJobs in the article/title to iimjobs.com for the benefit of readers who might not have heard about us.Tarun Mattahttps://www.blogger.com/profile/10886601417471202929noreply@blogger.comtag:blogger.com,1999:blog-402012047347162185.post-31175089003294091932010-03-04T06:16:44.964-08:002010-03-04T06:16:44.964-08:00Classic Marketing theory states that if you are ma...Classic Marketing theory states that if you are marketing a product to a potential consumer, you might attempt to cross-sell/up-sell related products to the same consumer in that sales cycle itself. For Ex: Someone buying a laptop online on some website, putting up contextual ads of accessories makes sense. <br /><br />Applying the same logic here, the main "product" that the website is aiming to provide is jobs. Ofcorse the cashflows are different here since the company puttin that job post is paying the website & not the job seeker. So, what other related "product" would make sense to propose the job seeker? Maybe a resume building service? Or an experts advice column ? <br />The question here is - are these "ads" covert enough in their presence so as NOT to distract the visitor from the core purpose of being there. Thats the idea. In my opinion, most marketers, in their zest to reach out to consumers, get this simple theory wrong.Unknownhttps://www.blogger.com/profile/12286755367946100721noreply@blogger.comtag:blogger.com,1999:blog-402012047347162185.post-74621284544499017942010-03-04T05:46:48.612-08:002010-03-04T05:46:48.612-08:00true in saying the later note about that valentine...true in saying the later note about that valentine gifts and teddyyys... of course its the most unwanted thing that one can have on that portal. <br /><br />But in the former section, i disagree with u.. I suppose, a person searching for a job might not be an MBA and could have a good amount of experience to be on that site. But in that frame of frustration and in a need of a swing, one can actually think of opting for a higher education or field change studies.<br />also another point to support my verdict :) is that, in significant no of cases, these sites are visited by a trigger of the key word "JOB"... so there it is immaterial to notice the experience level of the site visitor.M a n a nhttps://www.blogger.com/profile/15467668720106186329noreply@blogger.com